Making it big in the tech industry can be a tough thing to accomplish. Even if you have a great product to market to consumers, the level of success products have usually comes down to timing, cost, and demand. Not every product has the ability to successfully make its mark in the tech market — some have been massive failures even if they were a brainchild from a major company.
Failure Because of Timing: The Sega Dreamcast
Before Sony’s massively successful Playstation console, Sega released the Dreamcast in North America in 1999. Deemed a piece of technology that was ahead of it’s time, the console was one of the first to capitalize on one of the largest growing concepts of the late 90s: the internet. In fact, the internet ended up being the downfall for the Dreamcast. Although having access to the internet for interactive online gameplay was a good idea in theory, the developers missed the mark on a few important concepts:
- Society’s Acceptance. In the late 90s, no one thought it was a good idea to interact with strangers online. Considering this was a video game console marketed mainly to children, many parents weren’t convinced to buy this product specifically because of this reason.
- Quality of the Internet. Because the internet just started to become a commercialized utility in the late 90s, broadband and quality of the connection was still very limited. This meant the Dreamcast did not work as well as it was hoped.
Failure Because of Cost: Google Glass
Surprisingly, the massive technological giant known as Google has failures as well! With much-hyped about buzz in 2012, Google Glass adapted it’s technology to be similar to GoPro cameras. The first demo video featured a variety of action shots from skydivers streaming their experiences to the average everyday person going through their daily routine. Although Glass was a pioneer in wearable technology, it failed because of:
- Cost. With a price tag of $1,500, not many people could afford Google Glass, and the product failed to cross the chasm from the early adapters to the mainstream consumer market.
- Privacy. Because Google Glass allowed its users to discreetly take photos and videos, this was a very unwelcome concept to a large majority of people.
Failure Because of Demand: QR Codes
The concept of QR codes was relatively simple — using their smartphones, users could scan the barcode-like symbols on posters or products, then be automatically taken to a website for more information. Although it sounded like a useful tool to easily implement into daily usage, it was a product no one asked for.
Many smartphone companies did not automatically include a QR scanner in their device, so users had to download an app on their own — and more often than not, the app didn’t work so well. Not only that, but many companies and advertisers didn’t know how to properly implement QR codes into their products, and websites that were used with the QR scanner were not user-friendly.